Side note… we don’t listen to conversations, but our black box algorithm helps us determine which of your sales are driven by word-of-mouth and the impact (positive or negative) that’s having on your brand’s reputation.
Once you have that information, you can adjust your marketing activity accordingly, encourage word-of-mouth buzz, boost brand awareness, and monitor offline reputation management.
Using data analysis and AI, Herdify can:
When Comic Relief sent out its fundraising packs, it required a certain conversion rate to justify the cost. Despite some initial success, the charity found recipients weren’t motivated to participate in high enough numbers.
With our help, Comic Relief was able to concentrate its direct mail campaign to those areas with strong offline word-of-mouth activity, and received a 400% uplift in fundraising participation.
The UK division of a global cyber security business wanted to increase its sales and marketing effectiveness.
Based on our advice, their sales teams prioritised cold calling to the areas we recommended with word-of-mouth activity.
The company was able to increase its return on investment by 184% compared to other locations.