The Grapevine

Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.

Herd of Zebra | Herdify

First-party data: friend or foe? / Data for Bluffers #21

On this week’s podcast, Tom and Ed are joined by Robert Rose, host of “This Old Marketing” and Chief Strategy Advisor for the Content Marketing Institute.

Herd of sheep | Herdify

Is infidelity contagious? / Data for Bluffers #20

In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.

Herd of elephants

Depp vs Heard & the tale of the unlikes: what does it mean for marketers? / Data for Bluffers #19

In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.

Herd of elephants

Attribution in a post cookie world / Data for Bluffers #19

This week, we’re joined by the head of data science at Andy Aldersley at anything is possible to discuss attribution in a post-cookie world.

Herd of sheep | Herdify

Experiential, consequential, influential… It’s all WOM to me / Data for Bluffers #18

What do Levi’s, Foo Fighters and stand-up comedians have in common? Find out in this week’s podcast.

Herd of deer | Herdify

Spread the word: How a conversation in the pub can drive 200x more sales than an ad / Data for Bluffers #17

Spread the word: What does word-of-mouth (WoM) really mean for your marketing strategy and why should we care?

Herd of cows | Herdify

Successful marketing in a downturn / Data for Bluffers #16

This week Tom and Ed discuss a simple framework developed after the ’07/’08 recession on how data can do just that and show that marketing can be the savior during the tough times and not the first department to be trimmed.

Herd of sheep | Herdify

E-commerce vs bricks and mortar – what the numbers show / Data for Bluffers #15

This week, Tom and Ed are joined by Ben Salmon from We Are Crank as they discuss the data behind e-commerce and traditional retail and how e-commerce retailers can use this information to drive sales.

Herd of elephants | Herdify

When an anti-drinking campaign goes wrong – with Phill Agnew / Data for Bluffers #14

You’re probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out. In this episode, Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, Nudge.

Herd of cows | Herdify

How to conduct the perfect marketing experiment / Data for Bluffers #13

Every time you run a campaign it’s a chance to learn, but how do you know if your last success was random?

Herd of deer | Herdify

How to find customers post-pandemic / Data for Bluffers #12

Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?

Herd of cows | Herdify

How marketing spreads / Data for Bluffers #11

Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?

Friends in conversation | Herdify

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