On this week’s podcast, Tom and Ed are joined by Robert Rose, host of “This Old Marketing” and Chief Strategy Advisor for the Content Marketing Institute.
In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.
Spread the word: What does word-of-mouth (WoM) really mean for your marketing strategy and why should we care?
This week Tom and Ed discuss a simple framework developed after the ’07/’08 recession on how data can do just that and show that marketing can be the savior during the tough times and not the first department to be trimmed.
This week, Tom and Ed are joined by Ben Salmon from We Are Crank as they discuss the data behind e-commerce and traditional retail and how e-commerce retailers can use this information to drive sales.
You’re probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out. In this episode, Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, Nudge.