To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Do you think your customers make their decisions based on the great creative or product features? Listen to Tom and Ed discuss how people do in fact make decisions and how you can influence them.
What can Kevin Bacon teach you about marketing? Why does William the Conqueror being your not-so-distant relative can give you a leg up in the way you reach new customers? It’s all about 6 Degrees of Separation…
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.
How can the R number we heard so much about during the pandemic drive your marketing strategy? Why are the groups your customers hang out in so important to understand?
We’re back with an early start to 2022. This week Tom end Ed discuss how to growth teams can use the tactics that led the likes of Slack, LinkedIn, and Facebook to acquire their massive customer base as we discuss the book, “The Cold Start Problem” by Andrew Chen.