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Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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Marketing team meeting | Herdify

The marketing skills crisis: How to upskill your team in 2022

In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that’s where a data analyst comes in.

Cost of living crisis | Herdify

Whitepaper: How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?

Herd of sheep | Herdify

Experiential, consequential, influential… It’s all WOM to me / Data for Bluffers #18

What do Levi’s, Foo Fighters and stand-up comedians have in common? Find out in this week’s podcast.

Friends in conversation | Herdify

What does word-of-mouth marketing mean today?

How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?

Herd of deer | Herdify

Spread the word: How a conversation in the pub can drive 200x more sales than an ad / Data for Bluffers #17

Spread the word: What does word-of-mouth (WoM) really mean for your marketing strategy and why should we care?

Herd of cows | Herdify

Successful marketing in a downturn / Data for Bluffers #16

This week Tom and Ed discuss a simple framework developed after the ’07/’08 recession on how data can do just that and show that marketing can be the savior during the tough times and not the first department to be trimmed.

Herd of sheep | Herdify

E-commerce vs bricks and mortar – what the numbers show / Data for Bluffers #15

This week, Tom and Ed are joined by Ben Salmon from We Are Crank as they discuss the data behind e-commerce and traditional retail and how e-commerce retailers can use this information to drive sales.

Herd of elephants | Herdify

When an anti-drinking campaign goes wrong – with Phill Agnew / Data for Bluffers #14

You’re probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out. In this episode, Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, Nudge.

Advertising in Piccadilly Circus

Get your eCommerce campaigns rocking, even on a budget

With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.

Herd of cows | Herdify

How to conduct the perfect marketing experiment / Data for Bluffers #13

Every time you run a campaign it’s a chance to learn, but how do you know if your last success was random?

Herd of deer | Herdify

How to find customers post-pandemic / Data for Bluffers #12

Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?

How to get your Google Ads in front of the right customers

The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.

Friends in conversation | Herdify

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