In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that’s where a data analyst comes in.
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?
Spread the word: What does word-of-mouth (WoM) really mean for your marketing strategy and why should we care?
This week Tom and Ed discuss a simple framework developed after the ’07/’08 recession on how data can do just that and show that marketing can be the savior during the tough times and not the first department to be trimmed.
This week, Tom and Ed are joined by Ben Salmon from We Are Crank as they discuss the data behind e-commerce and traditional retail and how e-commerce retailers can use this information to drive sales.
You’re probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out. In this episode, Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, Nudge.
With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.
The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.