With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.