Depp vs Heard & the tale of the unlikes: what does it mean for marketers? / Data for Bluffers #19

29 August 2022

In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.

After documents from the case were unsealed, revealing previously private information about Johnny Depp, celebrities in their droves “unliked” his Instagram statement, originally posted (and one of the most-liked posts of all time) after he won his libel case.

We dissect what prompted this response and why other people’s perceptions of us are so key to us making decisions.

As ever, we turn the lens on marketing – how can we use our need for consistency to help us boss our campaigns?

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