Ecommerce marketing: the best tools to get the most out of your marketing

Attracting customers to your ecommerce shop is no easy task. With the right tools, you can streamline your marketing tasks and be productive in other areas.

However, no single tool on its own can help you with executing your entire marketing strategy.

You need a combination of the best tools to help you beat your competitors and achieve dominance in your niche.

In this post, we arm you with the best marketing tools for your ecommerce store in 2022.

Let’s go.

Social media marketing

Never underestimate the power of social media marketing. If well done, social media can help you bring in the most loyal customers. 

In fact, most social media platforms have features exclusively created for business owners like you.

Here’s a list of the best social media tools:

Buffer. This tool helps you schedule social media posts and analyse your results.

Hootsuite. Like Buffer, it helps you with scheduling, but it’s the best for monitoring your timeline, replies and more.

Sprout social. Works just like Buffer and Hootsuite but has the option of creating automated chatbot messages and trend analysis.

Content creation

You can never go wrong with content because it comes with so many benefits. Investing in content helps position you as the expert who gives solutions to problems.

You, however, need the right tools to create impactful content.

Here’s a list:

Canva. It’s a graphic design tool that’s beginner friendly for those who have no design skills.

Adobe Creative. This tool is similar to Canva but offers slightly better drag-and-drop graphics.

WordPress. A content management system suitable for running your store and blog content.

AnswerThePublic searches the internet for content ideas that you can use to create your content marketing strategy.

Buzzsumo crawls webpages to find the best performing content and what people love.

Search engine optimisation

SEO is an ecommerce marketing strategy that’s a must have. One particular advantage of SEO is you get free organic traffic from top sites like Google and Yahoo.

It’s okay if you are still not working with an SEO expert; most of the tools are pretty easy to use on your own.

Here’s a list:

SEMrush. Best for content marketing, competitor research, PPC and SEO. 

Ahrefs. Best for keyword planning and getting backlinks to your site.

Unbounce helps you create landing pages that are in sync with your marketing campaigns and capture lead information.

Email marketing

While social media seems to have all the power, email is the place to build relationships with potential customers. 

Think of social media as the customer attraction tool and email as the customer retention tool.

With these tools, you can grow a list of subscribers who actually want to buy often from you.

Here’s a list:

Activecampaign. If you use Shopify, you can never go wrong with Activecampaign. This tool pulls data directly from your store and sends personalised emails based on past customer interactions.

Klaviyo. This is one of the tools designed with ecommerce stores in mind. It comes with unique features such as pre-built templates and forms to test A/B campaigns and supports paid social campaigns.

MailChimp. One of its most unique features is it gives you a free plan of up to 2000 contacts, unlike most platforms. Also, it comes with a customisable landing page builder and a drag-and-drop editor.

Data analytics

You’ve probably heard the saying, “if you can’t measure it, then it doesn’t exist”.

That’s all also true for ecommerce.

Analysing your data helps you keep track of where you currently are and what steps to implement to serve your customers better.

It can also help you maximise your resources and give you great returns.

Here’s a list of data tools for your ecommerce store:

Herdify. Hello, yes, that’s us! We’re an AI-powered software that detects where powerful offline word-of-mouth marketing is happening about your brand.

Google Analytics helps you monitor SEO performance from your targeted keywords and works well with other tools such as Search Console, AdWords keyword planner and structured data testing tools.

Hotjar helps you track consumers’ journeys on your website and spot user behaviour trends.

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