Rising demand during the pandemic has led to sky-rocketing ad fees, Apple’s new tracking policy has limited the supply of personalised data, and Facebook’s targeting is increasingly inaccurate. Prices are going up, but engagement is going down.
This poses a problem for performance marketers who need to create and implement campaigns for their clients. But what if you could access a new cohort of people – a group that are more likely to convert because they’re already talking about the brand offline.
Herdify works with performance marketers like you to:
Our predictive analytics tool, spun out of research from Bristol and Cambridge universities, detects where offline word-of-mouth conversations are happening and helps marketers direct activity to where it’ll have the most impact.